ReMarkable is a brand of tablets known for their paper-like feel and lack of internet connection.

It’s the anti-distraction tablet.

While the brand usually focuses on the “real paper” experience in their marketing, I decided to build this campaign around another benefit: unlocking human potential.

Here’s what I came up with:

Meet Your ReMarkable Self

There’s an idea in your head that says you’re one person.

That’s strange, because if psychology has anything to teach us, you’re not.

At home, you’re a parent, a child—a student, a gardener. At work, you’re an upstart, a puzzle solver, a big picture thinker. Every waking moment is a choice between an unlimited number of Yous.

Take a second. There’s a choice to make.

Which You will you choose today?